Anchor & Lure

“And if it’s that you’re not doing something you think you should be, why not just do it?”
— Marcus Aurelius

for THOSE that endeavor to have it all.

It began with a simple idea: unisex, multipurpose skin, lip and beard balms inspired by nature and one man’s passion for life.

The result is FORTESCUE — a line of unscented, unrefined blends of plant fats and oils that’s as versatile and meticulous as you.

In a world inundated with options, choose to have it all — minimalism and luxury — with FORTESCUE.

protect skin, hair and beard with everything they need.

nothing they don’t.

  • No sulfates, no detergents, no stripping your skin of quality nutrients.

  • Parabens can mimic your body’s natural hormones, so we leave them out.

  • No phthalates here—because skin care shouldn’t cost your hormone health.

  • A woman with curly hair taking a selfie outdoors, wearing a strapless top, earrings, and a necklace. She has her hand over her chest and is smiling slightly.

    “FORTESCUE is a life saver ... It gives my skin an unmatched glow and does wonders for eczema.”

  • Smiling man wearing sunglasses and a green t-shirt standing beside a silver car outdoors.

    “FORTESCUE 54 keeps my lips and hands soft and protected - my wife loves it!"

  • Man with tattoos, wearing sunglasses and a green cap, smiling at the beach with ocean waves in the background.

    “FORTESCUE is a crucial part of my daily shave routine.”

  • "My skin has never felt this soft and nourished, especially after shaving."

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